Key Team
We are a family business that cares deeply about people. Our team and closest advisors are talented, high achieving executives that share the same values and feel like family!
Marco Boi
CEO & Founder
An industry innovator, Marco founded PlayInnovation in 2010, pioneering inclusive, patented playground games. With a background spanning leisure, hospitality, and music, he is committed to tackling inactivity and creating social impact.
Brian Varley
Contracts & Installation Manager
With 30+ years in construction and project management, Brian ensures high-quality, timely delivery of playground installations. His expertise drives PlayInnovation’s mission to create inspiring, community-focused spaces.
Libby Boi
Social Value Director
With a BSc in Social Policy, Libby specializes in community engagement, data analysis, and marketing strategy. Passionate about bringing people together through sport and play, she enhances PlayInnovation’s social impact.
Michelle Vorel-Adams
MBA - Advisor
A senior leader in sport, health, and commerce, Michelle founded Sphere Connect to drive impact through sports policy and innovation. She also serves as UK & Ireland President for ACES Europe.
Samantha Ebelthite
Mentor, Digital Games & Apps
Experienced in FMCG & gaming, Samantha excels in business growth, brand strategy, and consumer engagement. Well-connected in the gaming industry, she drives revenue, player engagement, and high-performing teams.
Andy Hall NED
Wellness & Web3 Leader
Expert in AI, Web3, and gamification, Andy specializes in digital health and tokenized rewards. He has led NFT, ICO, and metaverse projects, shaping the future of fitness and wellness technology.
Lola Boi
Sales & Marketing Coordinator
Growing up with PlayInnovation, Lola has been deeply involved in product testing and community workshops. Now a key team member, she leads sales, marketing, and product development, while pursuing a Sports Business degree.
Sam Penberthy
Senior Game Developer
A game development prodigy, Sam has been creating apps since age 12. He leads the design and development of PlayInnovation’s digital strategy, including Street Snooker X, while also teaching game design.
Simon Boi
Head of Creative
Simon is not only an accomplished designer but also the ultimate curator of our studio’s soundtrack. Bringing energy, inspiration, and creativity to every project.
Lisa Bevis
Office manager / Operations
Lisa is the beating heart of the office and ensures everyone feels included, boosting morale and productivity while keeping the office running smoothly with her meticulous planning.
Jonathan Chong
Fractional CTO
Recognised for driving innovation and delivering exceptional business outcomes for leading UK brands. Proven track record in growing revenue, taking businesses to profitability, and developing cutting-edge tech platforms that power seamless customer experiences. Strategic thinker with a history of setting high customer service standards and expanding operations through strategic partnerships. ex-lastminute.com, JLR, PhotoBox, National Rail, and CMC
Gary Powell
Fractional CFO
A commercially driven CFO with blue-chip experience in real estate, hospitality, and investment. A Chartered Accountant, he’s led financial strategy for Virgin, Grosvenor, and startups, now focusing on sustainable, high-impact projects that drive regeneration and equality
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