London Sport and Play Innovation working together to get people active

Play Innovation and London Sport have signed a two-year partnership deal which will see the organisations working together to create spaces to help young Londoners and their families enjoy being active – and build positive physical activity habits for life.

One of these projects includes the distribution of £5.7m of investment over the next three years to help schools open up their facilities outside of school hours. Play Innovation will be providing special and exclusive offers and support to schools to help them transform their active spaces with innovative and engaging play equipment so more young Londoners can easily engage with exercise in a fun and interactive environment.

As part of the two-year partnership, Play Innovation was also an Official Partner and sponsor of the Supporting Young Londoners category at this year’s London Sport Awards which brought together community sports clubs, activity providers, volunteers and businesses to celebrate the unsung heroes who are improving the lives of Londoners through sport and physical activity. 

All 10 category winners of the Awards will receive an interactive gaming product from Play Innovation, including products like their Street Snooker or Goal Master worth up to £1,600.

Marco Boi, founder of Play Innovation, said: “We believe in the transformative power of sport and physical activity, which is why we’re so excited to work with London Sport to bring our ideas and products to communities who need them most. “ Bringing together our collective expertise and innovation, this partnership will no doubt benefit the wider sector and help us deliver a more active future for thousands of young Londoners.”

Tanya Rabin, London Sport’s Director of Commercial, Marketing and Communications, added:
“We are delighted to be partnering with Play Innovation and collaborate with them to help more young Londoners enjoy being active and create positive physical activity habits for life. Physical inactivity is responsible for one in six premature deaths, and over half of young Londoners are not doing the recommended levels of exercise. Play Innovation shares our ambition to make a real impact in communities and improve the health and wellbeing of young people through sport and play. As a leader in transforming recreational spaces and creating innovative playground game concepts, we’re looking forward to working together to excite, engage and ultimately help more young Londoners live healthier more active lives.”